- Music and Memory
2. Music and Emotion
Have you ever tried watching a scary movie without sound? Try it sometime. If you are anything like me, you will find the movie is not as scary. Many of the movies we watch use music to inspire feelings and emotions. For example a sad movie will use music that emphasizes characters' words and actions to provoke feelings of sadness. Adding music to a movie or video increases the ability of the audience to connect on an emotional level. I recently went to a reception of a newlywed couple. They were dancing to their favorite song. The song added atmosphere and greater emotion and feeling to the moment. I looked around and noticed many of the women were saying, "aww." The music reinforced what was being portrayed at the moment, which was love. When we connect with something on an emotional level it develops greater meaning. Think back on an old blanket, shirt, doll or any other object that you were emotionally attached to. Getting rid of those objects is often hard, I know many people who keep them for life because they have a memory with the object that evokes emotion. In advertising emotion is a powerful tool. Commercials often use music to help the audience feel an emotion in regards to the objects or services being marketed.
Here is a quick experiment for you.
Below is a movie trailer:
- Before watching the video mute the sound.
- Now watch the video, or at least some of it.
(This video comes from http://www.youtube.com/watch?